Winter im MuseumsQuartier

Why is it a favourite?

Winter im MQ is the cool kid of Christmas markets. Well, it’s not even really a market, but we’re going to include it in this list, anyway. The Glühwein and Punsch bars that fill the courtyard are a collection of jagged geometric, coloured cube things lit up by LED lights. With the impressive visual light projections on the Leopold museum etc. matching the sharp shapes of the so-called MQbis, the whole space looks like one big piece of artwork itself. Trading in Christmas kitsch for impressive light installations and a DJ spinning funky beats, this is a unique one on this list.

While many would claim this can’t be categorised as a Christmas market, this young and fesch answer to the traditional Christmas market makes meeting friends over a hot Glühwein socially acceptable for those who have a cool image to maintain.