Zum Alten Knopfkönig – Niche Stores

What: buttons and other sewing and fabric accessories
Since: 1844

Buttons are everywhere, but have you ever wondered where they come from, where they live? Once place is Zum Alten Knopfkönig. If you need to find that one special button for your favourite jacket that you lost ages ago, you can rummage (or ask) your way through the bountiful assortment of buttons at the Frimmel’s shop on Wiedner Hauptstraße. The shop was born in 1844, but was taken over a few years back. It houses all the kinds of sewing accessories and small bits and pieces somebody who makes their own clothes would need. These places survive because they’re specialised and will have that rare coloured button that the big chain stores won’t. Plus, you’ll also get a great deal of help and assistance in finding that special button your looking for.

Quote: “Everyone has one of those cardigans that need a fancy safety pin – we have a good selection of exceptional pieces for you.”