September 23, 2016

Fashion and farm animals with Vienna-based male fashion blogger, Lionheaded

Men are certainly under-represented in Vienna’s fashion scene. However, one man sporting a ponytail we want to stroke everytime we see it, along with a keen fashion sense, is the male fashion blogger Raffael Payr – more commonly known under his digital pseudonym, Lionheaded.

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For more of Lionheaded’s take on the men’s fashion scene in Vienna, check out his website, and follow him on Instagram: @lionheaded

For more photography from our talented Gioia Zloczower, check out her website, or follow her on Instagram: @blondebundle

Many thanks to the lovely petting farm, Landgut Wien Cobenzl, for hosting their first (and probably only) fashion shoot. Also, a big thanks to all the chickens, geese and pigs that unwittingly volunteered for the photo shoot.

Many thanks to the beautiful following local designers for joining in on the mess: Sophie Skach, JJ Tillinger, Meshit, Schau-Schau, Horn, Ferman Das Hemd and Lionheaded designs.

Lionheaded has earned a reputation in the scene for his super clean style. So our photographer, Gioia Zloczower – in her attempt to mix weird with beauty, art and fashion – decided to take a bunch of Austria’s top fashion labels and Lionheaded for a fashion shoot in a petting farm to see what happens when taking this clean-cut stylish lion into the mess and dirt of a pigs pen and chicken coop. Fashion has never been the same since.